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1

What Makes Online Content Viral?

Berger, Jonah, Milkman, Katherine L

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 436 KB

english, 2012

2

Word of mouth and interpersonal communication: A review and directions for future research

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 592 KB

english, 2014

3

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Berger, Jonah, Sorensen, Alan T., Rasmussen, Scott J.

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 255 KB

english, 2010

4

Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

Berger, Jonah, Fitzsimons, Gráinne

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 168 KB

english, 2008

5

What Drives Immediate and Ongoing Word of Mouth?

Berger, Jonah, Schwartz, Eric M

Journal:

Journal of Marketing Research

Year:

2011

Language:

english

File:

PDF, 280 KB

english, 2011

6

Broadcasting and Narrowcasting: How Audience Size Affects What People Share

Barasch, Alixandra, Berger, Jonah

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 236 KB

english, 2014

7

Living in the Past, Present, and Future: Measuring Temporal Orientation with Language

Park, Gregory, Schwartz, H. Andrew, Sap, Maarten, Kern, Margaret L., Weingarten, Evan, Eichstaedt, Johannes C., Berger, Jonah, Stillwell, David J., Kosinski, Michal, Ungar, Lyle H., Seligman, Martin E

Journal:

Journal of Personality

Year:

2015

Language:

english

File:

PDF, 189 KB

english, 2015

8

Alone in a crowd of sheep: Asymmetric perceptions of conformity and their roots in an introspection illusion.

Pronin, Emily, Berger, Jonah, Molouki, Sarah

Journal:

Journal of Personality and Social Psychology

Year:

2007

Language:

english

File:

PDF, 96 KB

english, 2007

9

Valuable Virality

Akpinar, Ezgi, Berger, Jonah

Journal:

Journal of Marketing Research

Year:

2016

Language:

english

File:

PDF, 762 KB

english, 2016

10

Are Atypical Things More Popular?

Berger, Jonah, Packard, Grant

Journal:

Psychological Science

Year:

2018

Language:

english

File:

PDF, 1.97 MB

english, 2018

11

Food, sex and the hunger for distinction

Jonah Berger, Baba Shiv

Journal:

Journal of Consumer Psychology

Year:

2011

Language:

english

File:

PDF, 301 KB

english, 2011

12

Communication Channels and Word of Mouth: How the Medium Shapes the Message

Berger, Jonah, Iyengar, Raghuram

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 223 KB

english, 2013

13

When, Why, and How Controversy Causes Conversation

Zoey Chen and Jonah Berger

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 490 KB

english, 2013

14

Subtle Signals of Inconspicuous Consumption

Berger, Jonah, Ward, Morgan

Journal:

Journal of Consumer Research

Year:

2010

Language:

english

File:

PDF, 419 KB

english, 2010

15

Contextual priming: Where people vote affects how they vote: Table 1.

Berger, Jonah, Meredith, Marc, Wheeler, S. Christian

Journal:

Proceedings of the National Academy of Sciences

Year:

2008

Language:

english

File:

PDF, 188 KB

english, 2008

16

Can Losing Lead to Winning?

Berger, Jonah, Pope, Devin

Journal:

Management Science

Year:

2011

Language:

english

File:

PDF, 263 KB

english, 2011

17

Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice

Jonah Berger and Gráinne Fitzsimons

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 2.62 MB

english, 2008

18

Drivers of cultural success: The case of sensory metaphors.

Akpinar, Ezgi, Berger, Jonah

Journal:

Journal of Personality and Social Psychology

Year:

2015

Language:

english

File:

PDF, 372 KB

english, 2015

19

How Language Shapes Word of Mouth's Impact

PACKARD, GRANT, BERGER, JONAH

Journal:

Journal of Marketing Research

Year:

2016

Language:

english

File:

PDF, 514 KB

english, 2016

20

Thinking of You: How Second-Person Pronouns Shape Cultural Success

Packard, Grant, Berger, Jonah

Journal:

Psychological Science

Year:

2020

Language:

english

File:

PDF, 275 KB

english, 2020

21

How Concrete Language Shapes Customer Satisfaction

Packard, Grant, Berger, Jonah, Inman, J Jeffrey, Stephen, Andrew T

Journal:

Journal of Consumer Research

Year:

2020

File:

PDF, 530 KB

2020

22

Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas

Jonah A. Berger, Chip Heath

Journal:

Cognitive Science (Blackwell Publishing)

Year:

2005

Language:

english

File:

PDF, 311 KB

english, 2005

23

The Influence of Product Variety on Brand Perception and Choice

Berger, Jonah, Draganska, Michaela, Simonson, Itamar

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 197 KB

english, 2007

24

When Identity Marketing Backfires: Consumer Agency in Identity Expression

Bhattacharjee, Amit, Berger, Jonah, Menon, Geeta

Journal:

Journal of Consumer Research

Year:

2014

Language:

english

File:

PDF, 2.80 MB

english, 2014

25

How Self-Control Shapes the Meaning of Choice

Sela, Aner, Berger, Jonah, Kim, Joshua

Journal:

Journal of Consumer Research

Year:

2017

Language:

english

File:

PDF, 1.22 MB

english, 2017

26

A Candid Advantage? The Social Benefits of Candid Photos

Berger, Jonah, Barasch, Alixandra

Journal:

Social Psychological and Personality Science

Year:

2017

Language:

english

File:

PDF, 360 KB

english, 2017

27

Trickle-Round Signals: When Low Status Is Mixed with High

Bellezza, Silvia, Berger, Jonah, Hoegg, JoAndrea, Dahl, Darren W, Campbell, Margaret C

Journal:

Journal of Consumer Research

Year:

2019

Language:

english

File:

PDF, 1.06 MB

english, 2019

28

Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice

Cindy Chan, Jonah Berger, and Leaf Van Boven

Journal:

Journal of Consumer Research

Year:

2012

Language:

english

File:

PDF, 345 KB

english, 2012

29

How Attribute Quantity Influences Option Choice

Sela, Aner, Berger, Jonah

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 519 KB

english, 2012

30

Does Time of Day Affect Variety-Seeking?

Gullo, Kelley, Berger, Jonah, Etkin, Jordan, Bollinger, Bryan, Morales, Andrea C

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 514 KB

english, 2018

31

What Makes Online Content Viral?

Berger, Jonah A., Milkman, Katherine L.

Journal:

SSRN Electronic Journal

Year:

2009

Language:

english

File:

PDF, 8.31 MB

english, 2009

32

Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts

Rifkin, Jacqueline R., Du, Katherine M., Berger, Jonah

Journal:

Journal of Marketing

Year:

2020

File:

PDF, 428 KB

2020

33

Focal points in coordinated divergence

Chip Heath, Ben Ho, Jonah Berger

Journal:

Journal of Economic Psychology

Year:

2006

Language:

english

File:

PDF, 349 KB

english, 2006

34

Beyond Viral: Interpersonal Communication in the Internet Age

Journal:

Psychological Inquiry

Year:

2013

Language:

english

File:

PDF, 70 KB

english, 2013

35

Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.

Berger, Jonah, Heath, Chip

Journal:

Journal of Personality and Social Psychology

Year:

2008

Language:

english

File:

PDF, 761 KB

english, 2008

36

Decision Quicksand: How Trivial Choices Suck Us In

Aner Sela and Jonah Berger

Journal:

Journal of Consumer Research

Year:

2012

Language:

english

File:

PDF, 921 KB

english, 2012

37

Does Presentation Order Impact Choice After Delay?

Journal:

Topics in Cognitive Science

Year:

2016

Language:

english

File:

PDF, 479 KB

english, 2016

38

Fired Up for the Future: How Time Shapes Sharing

Weingarten, Evan, Berger, Jonah

Journal:

Journal of Consumer Research

Year:

2017

Language:

english

File:

PDF, 342 KB

english, 2017

39

Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

Lurie, Nicholas H., Berger, Jonah, Chen, Zoey, Li, Beibei, Liu, Hongju, Mason, Charlotte H., Muir, David M., Packard, Grant, Pancras, Joseph, Schlosser, Ann E., Sun, Baohong, Venkatesan, Rajkumar

Journal:

Customer Needs and Solutions

Year:

2017

Language:

english

File:

PDF, 546 KB

english, 2017

40

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

Berger, Jonah A., Buechel, Eva

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 123 KB

english, 2012

41

The Influence of Product Variety on Brand Perception and Choice

Berger, Jonah A., Draganska, Michaela, Simonson, Itamar

Journal:

SSRN Electronic Journal

Year:

2006

Language:

english

File:

PDF, 255 KB

english, 2006

42

Does Article Order Influence Impact?

Berger, Jonah A.

Journal:

SSRN Electronic Journal

Year:

2009

Language:

english

File:

PDF, 495 KB

english, 2009

43

Theorizing the resilience district: Design-based decision making for coastal climate change adaptation

Berger, Alan M., Wilson, Michael, Susskind, Jonah, Zeckhauser, Richard J.

Journal:

JoLA - Journal on Landscape Architecture

Year:

2020

File:

PDF, 3.42 MB

2020

44

The Influence of Product Variety on Brand Perception and Choice

Jonah Berger, Michaela Draganska and Itamar Simonson

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 2.76 MB

english, 2007

45

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Berger, Jonah A., Sorensen, Alan T., Rasmussen, Scott

Journal:

SSRN Electronic Journal

Year:

2009

Language:

english

File:

PDF, 170 KB

english, 2009

46

Subtle Signals of Inconspicuous Consumption

Berger, Jonah A., Ward, Morgan K.

Journal:

SSRN Electronic Journal

Year:

2008

Language:

english

File:

PDF, 306 KB

english, 2008

47

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Lurie, Nicholas H., Berger, Jonah A., Chen, Zoey, Li, Beibei, Mason, Charlotte, Pancras, Joseph, Schlosser, Ann, Sun, Baohong, Venkatesan, Rajkumar

Journal:

SSRN Electronic Journal

Year:

2016

Language:

english

File:

PDF, 354 KB

english, 2016

48

How Attribute Quantity Influences Option Choice

Sela, Aner, Berger, Jonah A.

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 806 KB

english, 2012

49

Alone in a Crowd of Sheep: Asymmetric Perceptions of Conformity and Their Roots in an Introspection Illusion

Pronin, Emily, Berger, Jonah A., Molouki, Sarah

Journal:

SSRN Electronic Journal

Year:

2006

Language:

english

File:

PDF, 95 KB

english, 2006

50

Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Packard, Grant M., Berger, Jonah A.

Journal:

SSRN Electronic Journal

Year:

2015

Language:

english

File:

PDF, 1.20 MB

english, 2015